Project Overview

Client: Brijmohan Sharma and Sons, R.R Roadways Pvt. Ltd
Industry: Logistics
Timeline: 7 weeks (2022)
My scope: Brand Identity design & Collaterals

A legacy logistics company with over 30 years of experience, passed down through generations, approached me for a complete rebrand. Rooted in trust and long-standing industry expertise, they sought a modern identity that honours their heritage while positioning them for the future—reinforcing reliability, continuity, and renewed confidence in a changing logistics landscape.

Design Solution

Logo: R.R Roadways take pride in always being on time, they're one of the most punctual logistics business in the Mumbai Metropolitans region. Their trucks and trailers reach from Point A to Point B mostly before time, and that was the feeling I wanted to depict here.

Strategy: The Journey from 0 to 1 was extensive, because this re-brand was not just about the identity, but how people in the logistics industry perceive R.R Roadways. They carried this old identity for almost 20 years, that was a big challenge to overcome.

Direction: Bold, Intentional, Ambiguous. Placement locked. After exploring a few logo iterations, Vikas, the young founder in his 40s, who had taken over his father's role since the past 3 years thought that this identity would fit in great with the company's employees too.